Drip campaigns · Engage
Recruitment drip campaigns that agents draft. You launch every one.
Describe it once and an agent drafts the sequence, or build it yourself on the canvas.
The role you lost at final interview reopens. March’s shortlist is still warm.
In short
FluxHire’s recruitment drip campaigns help Australian recruitment agencies re-engage candidates and clients. Describe the campaign in the drip chat or the Global AI Centre and an agent drafts the email sequence, or build it yourself in the visual builder. You review who is enrolled, and it goes live only when a person types its name.
Teal marks a decision your team makes.
- AI drafts
- In the drip chat or the Global AI Centre, saved as a draft
- Visual builder
- Optional: adjust emails, waits and branches yourself
- Enrolment check
- Who is in, and who is left out, before launch
- Typed-name launch
- Nothing goes live until a person types the name
01Overview
What changes when you re-engage candidates with drip campaigns?
A FluxHire drip campaign is a sequence of emails, waits, conditions and actions that sends each step on its schedule once a person launches it. An agent drafts it, or you build it yourself; your team signs it off.
Rediscovering a past shortlist
The manual way
Dig through old notes and spreadsheets to find who you spoke to in March.
With FluxHire
Set audience rules on your candidate records, such as city or latest application status, and the sequence finds them.
Writing the sequence
The manual way
Write four emails from scratch, then decide how long to wait between them.
With FluxHire
Describe the campaign in the drip chat or with Cmd or Ctrl + K in the Global AI Centre, and an agent drafts the emails, waits and branches. Prefer to build it yourself? Drag the steps onto the canvas.
Following up on who engaged
The manual way
Check opens by hand and try to remember who to chase next week.
With FluxHire
Conditions branch on opens, clicks, tags, list membership or engagement score, so the next email fits what each person did.
Keeping records tidy
The manual way
Tag and update each record by hand after every round of emails.
With FluxHire
Action steps add or remove tags, update an allowed field, or add people to a list as they move through the sequence.
Checking who you are about to email
The manual way
Cross-check a spreadsheet against your unsubscribe list before anything goes out.
With FluxHire
The enrolment check shows who will be enrolled and who is left out: opted out, already in this sequence or without a usable email address.
Going live
The manual way
One click on the wrong campaign emails the wrong people.
With FluxHire
The sequence goes live only when a person types its exact name and presses publish.
Respecting opt-outs
The manual way
Hope the unsubscribe list was up to date on the day you sent.
With FluxHire
Opt-outs are checked again before every email, and anyone who unsubscribes or whose email bounces leaves the sequence.
| Job | The manual way | With FluxHire |
|---|---|---|
| Rediscovering a past shortlist | Dig through old notes and spreadsheets to find who you spoke to in March. | Set audience rules on your candidate records, such as city or latest application status, and the sequence finds them. |
| Writing the sequence | Write four emails from scratch, then decide how long to wait between them. | Describe the campaign in the drip chat or with Cmd or Ctrl + K in the Global AI Centre, and an agent drafts the emails, waits and branches. Prefer to build it yourself? Drag the steps onto the canvas. |
| Following up on who engaged | Check opens by hand and try to remember who to chase next week. | Conditions branch on opens, clicks, tags, list membership or engagement score, so the next email fits what each person did. |
| Keeping records tidy | Tag and update each record by hand after every round of emails. | Action steps add or remove tags, update an allowed field, or add people to a list as they move through the sequence. |
| Checking who you are about to email | Cross-check a spreadsheet against your unsubscribe list before anything goes out. | The enrolment check shows who will be enrolled and who is left out: opted out, already in this sequence or without a usable email address. |
| Going live | One click on the wrong campaign emails the wrong people. | The sequence goes live only when a person types its exact name and presses publish. |
| Respecting opt-outs | Hope the unsubscribe list was up to date on the day you sent. | Opt-outs are checked again before every email, and anyone who unsubscribes or whose email bounces leaves the sequence. |
The agent drafts
Drafts the sequence: the emails, subject lines, waits and branches, saved as a draft.
You decide
Edit every step, review who will be enrolled, then type the name to launch it.
The record is kept
Each enrolment shows where the person is in the sequence and why they left, if they did.
02Watch it work
How does a candidate re-engagement sequence run, step by step?
Follow one reopened role from the brief to the launch. Play the run, or step through it yourself.
Step 1 of 5: Describe the campaign
- You ask
Describe the campaign
Tuesday, 9.10am. Alex opens the AI campaign builder and asks for a re-engagement sequence for March’s Financial Controller shortlist, now that JOB-2446 has reopened at Ironbark Freight.Fig 0.2 · AI campaign builder - Agent
The agent drafts each step
The agent draws the sequence node by node: an email about the reopened role, a three-day wait, a branch on opens and a follow-up. It is saved as a draft, and every step stays editable.Fig 0.3 · Sequence builder - Record
Check who will be enrolled
Publishing opens the review. The flow checks pass, and the enrolment check shows seven people will be enrolled, while one has opted out and one has no usable email address.Fig 0.4 · Who will be enrolled - You decide
You type the name to launch
Nothing is live yet. Alex types the sequence name exactly and presses publish, and only then are seven people enrolled. A mistyped name is refused, and the sequence can be paused later.Fig 0.5 · Typed-name launch - Record
Every enrolment is tracked
Each enrolment shows its step and status. Opt-outs are checked again before every email, so Ravi, who unsubscribed that morning, has left the sequence, and so has an address that bounced.Fig 0.6 · Enrolments
Read the whole run as text
- 01 Describe the campaign (You ask). Tuesday, 9.10am. Alex opens the AI campaign builder and asks for a re-engagement sequence for March’s Financial Controller shortlist, now that JOB-2446 has reopened at Ironbark Freight.
- 02 The agent drafts each step (Agent). The agent draws the sequence node by node: an email about the reopened role, a three-day wait, a branch on opens and a follow-up. It is saved as a draft, and every step stays editable.
- 03 Check who will be enrolled (Record). Publishing opens the review. The flow checks pass, and the enrolment check shows seven people will be enrolled, while one has opted out and one has no usable email address.
- 04 You type the name to launch (You decide). Nothing is live yet. Alex types the sequence name exactly and presses publish, and only then are seven people enrolled. A mistyped name is refused, and the sequence can be paused later.
- 05 Every enrolment is tracked (Record). Each enrolment shows its step and status. Opt-outs are checked again before every email, so Ravi, who unsubscribed that morning, has left the sequence, and so has an address that bounced.
03Your role
What do recruitment drip campaigns change for your role?
The same builder and the same launch check work for every seat in the agency. Choose yours.
A day on the desk
Tuesday, 9.10am: the Financial Controller role you lost at final interview has reopened, and March’s shortlist is still warm.
- Ask for a re-engagement sequence and edit the agent’s draft instead of starting from a blank page.
- Branch on who opened or clicked, so the second email fits what each candidate did with the first.
- Add someone you find in Contact Finder to a sequence that is already live, after the same enrolment check.
What stays yours
Every word in every email, and the moment the sequence goes live.
A day on the desk
Monthly desk review: you want candidates nurtured consistently, without anyone hearing from the desk twice in a week.
- A frequency cap limits how many sequence emails one person receives in a set period, across a consultant’s sequences.
- The enrolment check leaves out people managed by another recruiter, so consultants stay on their own records.
- Every sequence goes through the same flow checks and the same typed-name launch, whoever builds it.
What stays yours
The standard the desk works to: who gets enrolled, how often and with what message.
A day on the desk
End of the quarter: you want to know that opt-outs were respected in every sequence your agency ran.
- Opt-outs are checked again before every email, and a check that cannot run holds the email instead of sending it.
- Publishing is refused until your agency’s sender details are on file, and every email carries an unsubscribe link.
- Each enrolment records where the person is in the sequence and why they left it.
What stays yours
The rules: sender details on file, and every launch made by a person.
A day on the desk
A hiring manager wants a warm pool for a role that opens again in the new year.
- Keep past applicants and runners-up warm with a sequence that runs between hiring rounds.
- Engagement conditions show who is still interested before anyone picks up the phone.
- A sequence can be set to stop for anyone who is placed, so nobody is nurtured after they start a new role.
What stays yours
Who hears from you, what they read and when the sequence starts.
04Guardrails
What will a drip campaign never do without you?
The checks are built into publishing and sending, not left to memory. Here is exactly where the line sits.
Agents can
- Draft a whole sequence from a plain-English brief, with subject lines and copy, saved as a draft.
- Suggest subject lines and email content for a step you are editing.
- Branch on opens, clicks, tags, list membership and engagement score.
- Add or remove tags, update an allowed field, and add people to a list or remove them from one.
- Enrol people from audience rules on your candidate or contact records, typed addresses or Contact Finder.
- Send each step on its schedule, inside the send window you set, once a person has launched it.
Agents never, without you
- Go live without a person typing the sequence name.
- Email someone who has opted out, is marked do not email, or whose email bounced.
- Send when the opt-out check or the frequency cap cannot be read: the email is held instead.
- Publish without your agency’s sender details, or send an email without an unsubscribe link.
Always recorded
- Each enrolment, with where the person is in the sequence.
- Why someone left: opted out, email bounced, placed in a role or removed by a recruiter.
- What each step did for each person, including the conditions it checked.
Read how FluxHire handles security and the privacy policy.
Works alongside your current ATS
Native integrations with JobAdder and Jobli.
Audience rules run on your synced candidate and contact records, so a sequence starts from what is already in your ATS.
- Contact Finder, Company Finder and Social work whatever ATS you run.
- For JobAdder agencies, candidates, contacts, companies, jobs, applications and placements sync into FluxHire with their notes, so nobody types a record in again.
- Field write-back is set up with your administrator during onboarding.
- Records deleted in JobAdder are marked deleted in FluxHire at the next daily check.
05Questions
Questions agencies ask about recruitment drip campaigns
Further reading
What is a recruitment drip campaign?
It is a planned series of emails that reaches a group of candidates or contacts over days or weeks. In FluxHire an agent drafts it from your brief, in the drip chat or through the Global AI Centre, or you build it yourself in a visual builder from emails, waits, conditions and actions. It sends each step on its schedule once a person launches it.
Will drip campaigns replace my consultants?
No. The agent drafts the sequence and the builder runs the steps, but your consultants choose who is enrolled, edit every email and decide when it goes live. AI drafts can be wrong, so every step stays editable before launch, and the person who launches a sequence remains responsible for what it says.
Could a sequence send something I never saw?
No, not without a person launching it. AI drafts are saved as drafts, and publishing shows the flow checks and who will be enrolled. The sequence goes live only when someone types its exact name and presses publish. After that it sends the steps that were launched, and you can pause it at any time.
Will it spam our candidates?
It is built not to. Opt-outs are checked again before every email, and if that check or the frequency cap cannot be read, the email is held rather than sent. Every email carries an unsubscribe link, and anyone who unsubscribes or whose email bounces leaves the sequence. Read our guide to candidate nurture.
Can I edit every step before it goes live?
Yes. Every email, subject line, wait and condition in an AI draft can be changed on the canvas, and you can ask for new subject lines or content for a single step. Publishing then checks the flow for problems, such as a missing subject line or empty email content, before the launch field opens.
Do I have to leave my ATS?
No. FluxHire works alongside your current ATS, with native integrations with JobAdder and Jobli. Sequences enrol people from your synced candidate and contact records, and field write-back is set up with your administrator during onboarding. Read about the native JobAdder integration.
How is pricing set?
Custom pricing, based on your needs. Supported records, integrations and review steps are confirmed with each team during early access, so drip campaigns are set up around the way your agency already works. Apply for early access and tell us which desks, records and sequences you want to start with.
- Email marketingBranded campaigns built from a brief, approved before they send.
- Candidate rediscovery with AI agentsHow agencies bring past candidates back into a live search.
- Candidate nurture for recruitment agenciesKeeping candidates warm between roles, without overdoing it.
- Agree a candidate follow-up cadenceHow often to follow up, matched to the search you are running.
Where FluxHire is today
Developed and in alpha, with existing customers testing the platform. Designed in Sydney for Australian recruitment agencies. Custom pricing, based on your needs: supported records, integrations and review steps are confirmed with each team.
What happens after you apply
- We read your applicationOur team reviews every application, including how you recruit today.
- We’ll be in touch if it’s a fitIf your team suits the current intake, we’ll contact you to plan the next steps together.
- Onboarding built around youWe set FluxHire up around your brief, your existing systems and your recruiters.